PROUDLY AMERICAN.
With Mid-Western values running through our veins, we live by the book of doing things right the first time.
From the Brothers
We'd like to take a moment to truly show you our appreciation for your interest in Vyper. Alongside our team, we've spent countless hours on top of blood, sweat and tears to bring you the highest quality products in the industry right to your doorstep.
We hope you enjoy our story below and look forward to welcoming you to the Vyper Family!
THE VYPER STORY
Narrated by Dayne Rusch
THE START
After graduating from UW Oshkosh, I had a burning desire to build a business around products that solved major problems, I just didn't know what that product would be.
Our father, Chris Rusch, at the time founded and owned a company called Rusch Machine & Design (RMD), one of the most recognized brands in the metal shaping industry.
With our father being the smartest man I know, from building a Pietenpol airplane from scratch to working alongside the Monster Garage team to build a flying car, he spent majority of his life in the garage.
THE FIRST PROTOTYPE
While spending over 35+ years of his life in the garage, one of his biggest pain-points was the cheap, poorly made, overseas stool he was using. The thin seat, tiny casters and faulty hydraulics took a toll on his knees and back, and have even caused him to be on the floor more times than he should've.
This frustration pushed him over the edge and we immediately went to the drawing board. We made a list of all the pain-points that came from that cheap, red stool. With the list of problems we had to solve and with our father being one of the sharpest engineers of our time, he designed the first ever Vyper Chair.
A shop chair that eliminated every single pain-point that the poor little red stool caused.
FOCUSING ON PROBLEM SOLVING
Unlike many companies that try to develop the cheapest product with the highest margins, we instead developed a product that solved all of our problems that was made from the highest quality materials. Not only that, but a product made right here in the USA.
Once we had a fully developed product that was tested thoroughly, I hired a buddy to help take photos and built a website the next day. After sending some samples to some influential players in the space, Vyper Chair was born and started to build traction.
I QUIT
As Vyper continued to grow, our father made the decision to sell his company. At the time, my brother Dylan was working at RMD for over 15 years. After the acquisition, he didn't see much opportunity for growth in his current position. The growth Vyper was having also caught his interest.
At this point (2020-Q1 2021), it was only myself running the company and let's just say, I had my boots filled. I called my brother and laid it straight: "Hey man, this company is growing, want to jump on board and we can do this together?"
A few short months after, Dylan left his well-paying full-time job, took a major risk and joined his younger brother (me) at Vyper. This trust and confidence he had in myself and Vyper will never go unappreciated.
ALEX FROM FLORIDA
As Dylan and I continued to pour our hearts and souls into Vyper, we received a call (Q2 2021) from this guy named Alex from Orlando, who was a recent buyer of a Vyper Chair a week before the call.
"Guys, I absolutely love what you're building. This product is one of the greatest products I've ever purchased. I want to be a part of the team".
At the time, we couldn't afford a full-time employee, but that didn't matter to Alex. He loved the company so much that he ended up working 3 months for free. That right there is dedication.
We brought Alex on full-time in Q2 2021 as our Social Media Manager and has worked his way up to Head of Brand and Partnerships. Alex has played a fundamental role in the growth of Vyper and is a brother to Dylan and I.
THIS IS JUST THE START
After bringing Alex on full-time along with adding many more core leaders to the Vyper Team, along with proving to the industry that Vyper products are worth every penny, we have had the privilege to continue year over year growth at staggering rates.
The most exciting part is we are just getting started. With an array of products in queue, we are beyond excited to bring more quality, American made products to the market. Products that you feel proud to have in your garage. Products that solve your problems and make your life easier. Products that you trust and know come from a humble team.
We will continue to pursue our mission statement day by day: To deliver exceptional products that exceeds our customers expectations, every time.
VYPER CORE VALUES
We hold the highest standards both internally and externally to ensure that we are delivering the best service & products to you.
What got us here, won’t get us where we want to go. It’s essential that each team member pushes themselves to the next level, in every aspect of their life—mentally, physically, emotionally and spiritually. We shatter complacency because we understand that good isn’t great. Never settle, go all in.
At the heart of Vyper is an unwavering commitment to doing the right thing, even when no one is watching. We pride ourselves on being trustworthy and honest, guided by strong moral principles. We seek to help others, lead by example and with respect, and take responsibility for our actions, whether they result in success or failure.
We’re all in this together, setting high expectations not as rules or from greed, but as a shared vision. Each of us is a role model and a leader, supporting each other to reach and exceed those expectations, and holding accountability if they are not met. Accountability serves as the bond that propels us forward, enabling us to make decisions on our own and tackle challenges head-on.
In this journey, reliability is key. We must act urgently, keeping it simple without overthinking. We embody someone the team can trust, rely on, and go the extra mile with. We plan, prioritize, and execute to get the job done no matter the circumstances. Reliability is not just a value, but a shared commitment to each other
At Vyper, our commitment is to deliver the pinnacle of customer experience—above and beyond expectations, every time. Whether it’s a first-time customer, a loyal supporter, or a valued vendor, everyone interacting with Vyper is treated like family and will receive a personalized, one-on-one experience, making each engagement with Vyper truly remarkable.
Every day, we must unleash the power of positivity and cultivate a growth mindset. We value the ability to master our emotions, conquer stress and reject negative, small minded mindsets. We always look for the good and prevent overthinking from clouding our judgement. Whether facing challenges or celebrating victories, we approach each situation with a humble, positive attitude. Ensure the energy we give off is the same positive energy we receive.
We find profound significance in doing the little things, both within our organization and outside of Vyper. Whether it’s cleaning up after ourselves, keeping a tidy work environment, pushing in our chairs, or picking up stray garbage, these seemingly small actions collectively define our organization. We recognize that doing the little things, not cutting corners, and keeping high attention to detail is a reflection of our commitment to excellence. These actions demonstrate our dedication to making Vyper and our community a better place for all.
At Vyper, we are more than a team—we are family. We embody a brand founded on Midwestern values, committed to doing the right thing both inside and outside of work. Taking our respective positions seriously is our shared responsibility and commitment. It’s more than a job—it’s a commitment to a culture where each person contributes to Vyper’s growth and harmony. If we want to go fast, we must go alone. If we want to go far, we must go together.
WE'RE JUST GETTING STARTED
This is truly just the beginning for Vyper. With the foundational team on top of the pursuit to deliver exceptional products, we are going to take over the industry one day at a time.
